Here is a free sample press release template which you can use to announce the launch of a new book. Each section of the book launch press release template offers an explanation of the type of content or information you should include. Write a two to four sentence summary of your news angle here.
Of all the self-promotion options available, distributing press releases is probably the most overlooked method. In a few rare cases, it can even launch you to stardom.
The mistake most authors make with this tactic is believing that the launch of their book is news in itself. Nothing could be more boring to the buying public than banging your drum about launch dates and press runs.
Your angle needs to be one that touts your problem and solution, mentions you as an author or expert, and includes the name of your book almost as an incidental point of fact.
Besides being a gripping read, a good press release is timely, newsworthy, and contains links to your book listing so readers can get more information about it. Every day, publishers, editors and journalists pick up press releases as they mine for breaking news within an industry.
This offers valuable exposure for you and your book. One success story I want to share with you is from a professional speaker and author I know named Keith Harrell, who had an extraordinary experience with this kind of publicity.
One day Keith was contacted by a reporter who had seen his press release. I mean, who wants to be relegated to a by-the-way blurb in a dry-as-toast financial journal like this? In fact, the reporter had contacted six speakers and asked each one for an interview. But Keith was the only one who responded to her call, so the reporter ran a full-page article devoted just to Keith.
It turned out that the reporter was writing this article for the Wall Street Journal — yes, THAT dry-as-toast little financial journal.
Through this one event, Keith Harrell went from virtual obscurity to fame overnight. This led to his success with a New York Times best-selling book and a multi-million dollar speaking business.
First, plan to write more than one. Make it easy for anyone interested in your work to find you, contact you and promote you. Finally, distribute your press releases to as many relevant media hubs as possible.
In your press release, include links back to your website to create more traffic and create buzz about your website. Writing articles and distributing them via partner websites and article distribution websites such as ezinearticles. Lead your press release with the main problem and its solution in the first paragraph.
What problem does your book solve? What solution will readers find? Lead the press release audience to your book obliquely. That is, state the problem and solution, then mention that your book supports this premise. Include anywhere from 3 to 7 tips from your book, and tell people how they can find out more.
Lead with the key character at the beginning of the press release. Include the emotional angle of your premise. Tell people what emotions they will experience as they read the book, and help them preview their reading experience.
As you write your press release, be clear about your target audience, and speak directly to them.Sample online press release formats for announcing a new book / ebook launch, plus tips for what to do before publishing your book for a successful launch.
A book press release is a means by which you showcase your book to journalists and news organizations in an interesting manner.
Basically, you’re doing the work . How to Write a Press Release for a Book Launch. For authors seeking that elusive “best-seller” status, self-promotion can be your best tool for driving laser sharp traffic and increasing book. Every book (and author) needs a press release that announces the book’s arrival.
It is the essential media relations tool that accompanies review copies or tells the media and other key influencers that your book is available. Free press release website for online press release distribution to social media and news media.
Submit paid and free press release. No matter how great your book is, if people don't know about it, it will never sell. Write a compelling press release aimed at getting potential buyers to notice your book.