How to Describe Your Business When writing a business plan, an important task is to clearly describe your business and exactly what it will involve. This can be will be crucial to writing your business plan. Experience tells that you need a written document -- even if you're sure you know exactly what your business will do. To write a complete description of your business, follow these simple suggestions.
I looked it up too. Perhaps, a different vocabulary needs to be introduced to eliminate confusion and buffering. Why do you need to be able to explain an idea?
I do this for four reasons: A well explained idea can help the team promote the work to the client. It also helps manage the conversation with the client so that executional concerns do not undermine the idea or the strategy. I have seen occasions where executional issues have led to a strategy change because neither the idea nor strategy were well explained.
I prefer collaboration, little builds and tweaks. But most planners work in siloed environments so rigour and appreciation for the discipline of idea-explaining is critical. In some agencies, the planner will write the idea based on the executions. Where strategy is distinct from the idea With my former Creative Director, Vince McSweeneywe came to an agreement that strategy should be about finding insights and then flipping them so that the key output of the strategy is an idea that will get someone to see themselves, the world around them, the product, or the brand differently.
It was then the creative job to take this flip and bring it to life in an impactful way. Obvious and straight forward, right? But the line between strategy and creative is often not discussed or clearly understood — leaving people unclear about where their roles start and end if they end at all.
Some agencies keep the planner in the obvious. Everywhere is different though. So, the strategic process is about understanding the issues, the environment, the customers, the insights and then creating an idea about how to shift perspectives. The creative process either solves the problem directly a non-advertising solution first or dramatises the insight and perspective shift.
Clarifying the types of ideas Generally speaking, these are the types of ideas a creative agency will come to navigate: Now, this is my take on things — done quickly. I have worked with them and wish them muchos successos. Earth Hour — get the world to turn its lights off for an hour Campaign idea: Vote Earth — a populist vote about the importance of climate change measured by the numbers of lights switched off Execution: Shepard Fairey street posters as a rallying call Old Spice — again, my interpretation probably riddled with holes:But Seligman never imagined how Mitchell might put the concept to work, in part because it was so ill-suited to that purpose.
The Luxury Homes That Torture and Your Tax Dollars Built. Michael Daly. December 12, “The idea was to mess with the concept of Christmas,” recalled John Law, an original Cacophony member. Before the Bros. The business description usually begins with a short description of the industry.
When describing the industry, discuss the present outlook as well as future possibilities. idea, concept, conception, thought, notion, impression mean what exists in the mind as a representation (as of something comprehended) or as a formulation (as of a plan).
idea may apply to a mental image or formulation of something seen or known or imagined, to a pure abstraction, or to .
How to Describe Your Business. When writing a business plan, an important task is to clearly describe your business and exactly what it will involve.
This can be will be crucial to writing your business plan. Experience tells that you need a written document -- even if .
Nov 20, · Describe a topic,idea, or concept you find so engaging that it makes you lose all track of time. why does it captivate you? What or who do you turn to when you want to learn more?
"Is this question part of your assignment? We Can Help!" Rozzy Kim. Related posts. November 20, This section of the plan for developing your business concept and positioning your value proposition follows the executive summary and company history, so readers should already have a general idea of what your company does, who it's for, and what your long-term goals are for the business.