A case study of jennys restaurant marketing essay

Anonathon March 20, at 2:

A case study of jennys restaurant marketing essay

Download-Theses Mercredi 10 juin This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An advertising firm partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness focus groups for their client, an international quick service restaurant. Restaurant Marketing Case Study: What You Need To Know. How We Increased One Restaurant’s Revenue By 1/3 within 6 months! Websites are the most important digital asset any restaurant can have and are the hub for all online marketing and presence.

From the time it opened its doors with a promise of delicious food, the restaurant has been an agressive user of social media channels to connect with its customers, and grow its footprint. This restaurant strives to be much more than a place to dine.

Building Customer Relationships The restaurant was using digital marketing strategies to the maximum extent possible for customer engagement.

The benefits of using social media channels for this small business were quite high. Customers see tweets and status updates, and reply to them or add their own messages with their mobile devices.

Mobile Device Food Ordering This restaurant has multiple options for placing an order.

Restaurant Case Study – RMS

You can place your order to a restaurant waiter directly, or by using a smartphone while you are located close by, or you can place the order online yourself for free delivery. Encouraging Customers to Promote the Restaurant via Social Naturally, the restaurant has its own Facebook page, which it uses for social marketing.

Tagging yourself on its Facebook wall makes you eligible to win promotional coupons. But what makes Oooh la la Multi-cuisine restaurant really stand out is its use of crowdsourcing for both marketing and menu development.

How Social Crowd Sourcing Helps the Restaurant Invent New Dishes This restaurant has an online tool for customers to invent their own sandwiches and other dishes, and to give their inventions clever names.

Every time someone orders an item invented by another customer, the inventor receives a voucher with an in-store credit. Some customers will no doubt use their extensive social networks to promote the burgers they invent.

Customers are proud when their dish is selected by the restaurant, and thus those customers will promote their new dish via social channels.

Those with thousands of followers on social networks are offered the reward of earning free dishes.

A case study of jennys restaurant marketing essay

Social Channels Help Beat the Competition All of these measures create very low-cost incentives for large numbers of customers to actively promote the restaurant. All it takes is establishing a presence on social networks and rolling out promotions combined with some creativity.

But by using social networking technology to forge ties with customers and giving those customers a stake in the success of products, Oooh la la Multi-cuisine Restaurant hopes to have the recipe for a successful small business. Kevin Maddox is an alumni of one of a top ten business school in the UK, with a dual specialization in marketing and finance.

He shares a keen interest in aquatic life, blogging, and swimming. He works with one of the top three consumer goods companies based out of United Kingdom.Restaurant Case Study – Using Social Media for Marketing and Customer Engagement By Kevin Maddox Oooh la la Multi-cuisine Restaurant is an organic, multi-cuisine restaurant in West Bengal.

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Toyota Marketing Strategy Marketing Essay Toyota is a worldwide Japanese automotive corporation headquartered in Aichi, Japan. Toyota was founded in August 28 by founder Kiichiro Toyoda. A reader writes: I’m the newly appointed development coordinator at a small, independent graduate school.

A case study of jennys restaurant marketing essay

My boss and I are the only ones in our department, and he’s got an idea that I want to oppose – strongly – but I’m not sure how to go about it. Improving Customer Service to Reduce Customer Complaints in Fast Food Restaurant: A Case Study of Burgerking at Victoria Station, London.


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